Bruce Sterling in the news

For those of you who like a little more info, Bruce Sterling (author of the reading for homework) just gave a talk at a conference, with some interesting insights about the networked technology, such as:
Do i want to interact with my toothbrush? What's the toothbrush of the future? A toothbrush that advertises that if you upgrade it you'll get 20% more of the plaque removed. Nah! That's boring. How about the new Apple iBrush? It takes pictures of the holes in my teeth and sends the images online. Do we want toothbloggers?
This is not required, just an extra something if you're interested. The reading homework is below. Here's a link to a summary of the talk:
http://www.we-make-money-not-art.com/archives/009443.php